Why model agencies should now bet on digital twins

The modelling industry is changing. Booking requests are becoming more complex, clients expect faster delivery times and competition between agencies is growing. Digital twins give model agencies a way to expand their offering without building more capacity.

What is a digital twin for a model agency?

A digital twin is a photorealistic AI version of a real model. Based on reference photos, we create a digital version that can be used for campaigns, fashion content and product staging without the model having to be on site.

What does this mean for the agency?

Models can accept jobs without being physically available. A model who is on holiday, ill or simply fully booked can still produce for a client. The agency can handle more jobs without having to sign more models.

How does working with Trickhouse work?

We act as a technical partner in the background. The agency keeps the client relationship and control over its models. Trickhouse takes care of the technical production of the AI content. The model keeps full control over the use of their digital twin at all times and can decline any job without giving reasons.

What does the agency earn?

The remuneration structure is agreed individually. In general, agencies benefit from their models being able to handle more jobs without organising additional shoots. That means more revenue for the same or less effort.

Which agencies benefit most?

The model is particularly interesting for agencies that already have a strong portfolio of models and want to scale it. Working with Trickhouse is also an efficient solution for agencies that operate internationally and have to produce content for different markets.

Conclusion

Digital twins are not a replacement for real models but an extension of the offering. Agencies that adopt this technology early will have a clear competitive advantage.

Do you run a model agency and want to know more? Write to us and we will discuss what a collaboration could look like.