Trickhouse

01 · Content Production

Generative AI
Image & Video

From a single key visual to an extensive series, we produce photorealistic content with digital twins of real people and synthetic AI models. This makes productions considerably more flexible, because many motifs are created digitally right away and classic shoots are only needed where they are really necessary.

Request a production
01

Digital twins

Digital twins are created from real models, and the AI models are trained so that face, proportions and characteristic features stay consistently reproducible across different motifs and scenes.

  • Training from reference photos
  • Test motifs before every booking
  • Licence per campaign, term and territory
  • The model keeps control over every use
Digital twin in a black top with pearl earrings, looking into the camera
02

Synthetic AI models

Fully artificially created characters without third-party personality rights. Ideal as a reusable brand face: created once, usable long term for campaigns, shop and social media.

  • No usage restrictions
  • Look locked per season or brand
  • Consistent across image and video
  • Scalable to any number of motifs
Synthetic AI model in a white summer dress lying on rocks at the beach
03

Formats and delivery

We deliver key visuals, catalogue motifs, product staging, social media formats and moving image exactly to your technical specifications. Depending on the use case, outputs of up to 8K or up to 80 megapixels and all common aspect ratios are possible. Digital twins and synthetic AI models can be used for both image and video production.

  • Fashion, beauty, lifestyle, product, e-commerce
  • Localisation in language, look and setting
  • Image-to-video and social cut-downs
  • Labelling under the EU AI Act included
Framed portraits in different aspect ratios from 1:1 to 21:9 on a wall

Process

How we work

  1. 01 Briefing & model selection

  2. 02 Test motifs & look approval

  3. 03 Series production

  4. 04 Quality control & delivery

Frequently asked questions

What does a content production project look like?

Four steps: briefing and model selection, test motifs and look approval, series production, quality control and delivery. You approve the test motifs before the series starts.

What is the difference between a digital twin and a synthetic AI model?

A digital twin is based on a real person and trained from reference photos. A synthetic AI model is developed entirely digitally, with no real-life template. The overview is under Digital twins for business.

How does a model stay consistent across many motifs?

Face, proportions and characteristic features are kept reproducible through a trained model, and the look is fixed per season or brand. Every series goes through quality control.

Which formats and resolutions do you deliver?

We deliver to your technical specifications, depending on the use case up to 8K or up to 80 megapixels and in all common aspect ratios, for image and video.

Is the content labelled as AI content?

Yes, labelling under the EU AI Act is part of delivery.

What do you need from me to get started?

A brief with target channels and requirements. For product images the product photos, for digital twins reference photos of the person. We clarify everything else in the intro call.

Ready for your next project?

Tell us briefly what you want to achieve with generative AI. We advise you on content production, digital twins, AI workflows and integration, and get back to you within 24 hours with an initial assessment.

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