Trickhouse

Enterprise · Image generation

Image generation for
brands and corporations

A single good image is quick to produce today. It gets hard at the hundredth variant: the same face, the same brand world, approved, labelled and in the right format. That is where image generation in a company starts.

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01

Brand consistency is the core task

The look, the light, the colour world and, where relevant, the face of a campaign must not depend on the luck of a single prompt. That is why we fix them in the workflow and in the model. A trained model, reference material and a fixed look make sure the hundredth image matches the first.

Before the series, we produce test motifs for your approval. Production only starts after that. Deviations become visible before they get expensive.

02

Fields of use

Social media ads

The existing product design stays unchanged and is placed in different generative scenes and campaign worlds. Example: 260 social media ads for a beverage maker.

Series and campaigns

Many motifs with a consistent visual language throughout. Example: Series images for a care brand, 340 approved motifs.

Digital twins and synthetic models

A recognisable face across many motifs. More under Digital twins for business.

On-model images from flat lays

Catalogues without a studio day per collection. More under AI models for e-commerce and fashion.

Motion content

Image-to-video and social cutdowns create video formats for channels. Example: 70 social media videos with synthetic AI models.

Localisation

Setting, look and language can be adapted to markets without producing the campaign again.

03

From brief to series

  1. 01 Brief and target formats

    Channels, formats, brand guidelines and approval paths are recorded.

  2. 02 Define look and face

    Digital twin or synthetic model, look, light and settings are decided on test motifs.

  3. 03 Approve the test motifs

    You approve the look before the series starts.

  4. 04 Series production

    The motifs are created in the workflow, in large numbers and several variants if needed.

  5. 05 Quality control and delivery

    Checks against a checklist, labelling and delivery in your formats and all common aspect ratios.

04

Approvals and labelling

Generated images go through a defined review. For recurring categories we use checklists, for brand and legal questions a human approval. Labelling under the EU AI Act is part of delivery.

Usage rights depend on the project. General notes are under Image rights, and the specific terms are agreed per order.

05

Two paths to scalable production

Either we produce the images for you, with digital twins and AI models, as described on the Content production page. Or your teams produce them themselves, through workflows we integrate into your environment, see Workflow integration and Integrating generative AI into existing systems.

Many companies start with the first path and move to the second once the need becomes regular.

Frequently asked questions

Can the product stay unchanged?

Yes. The existing product is taken over as a constant key visual and integrated into generative scenes, backgrounds and campaign worlds, without changing the product design.

How does a face stay the same across many images?

Through a trained model based on a digital twin or a synthetic model, plus a fixed look and quality checks across the series. More under Digital twins for business.

Which formats and resolutions are possible?

We deliver to your technical specifications, depending on the use case up to 8K or up to 80 megapixels and in all common aspect ratios. We record the target formats in the brief.

What do we need to get started?

A brief with target channels and brand guidelines, product photos for product images, and reference photos of the person for digital twins. We clarify everything else in the intro call.

Who owns the images?

We settle that in the order. Scope, duration and territory of use depend on the project. For digital twins of real people, use is licensed per campaign, term and territory.

Ready for your next project?

Tell us briefly what you want to achieve with generative AI. We advise you on content production, digital twins, AI workflows and integration, and get back to you within 24 hours with an initial assessment.

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