Showing clothing on an AI model: how online shops produce fashion photos without a shoot

Anyone who runs an online shop knows the problem. Products have to be photographed quickly, shoots are expensive and time-consuming, and in the end you need new image material for every new collection. AI models offer a real alternative.

How exactly does it work?

At Trickhouse it is enough to send us your product – or in many cases just photos of it. We place the garment photorealistically on an AI model of your choice. The result looks like a professional studio shoot, without a model ever having stood in front of a camera.

Which clothing works?

In principle, almost any garment can be shown. Tops, jackets, trousers, dresses and accessories work particularly well. For very figure-hugging cuts or fabrics with complex textures a little more effort is needed, but it is fundamentally feasible.

Which formats are delivered?

All common formats are possible – whether square for Instagram, portrait for Pinterest or landscape for banners and campaigns. We deliver in up to 8K resolution with up to 60 megapixels, so the images can also be used for large-format prints.

What does it cost compared with a classic shoot?

A classic shoot with a model, photographer and location quickly costs several thousand euros per day. With an AI model these costs are eliminated entirely. You only pay for the finished images, with no hidden extra costs.

Who is it worthwhile for?

For online shops that regularly have to photograph new products in particular, the AI model is an economical and scalable solution. But it also works for smaller brands that want a professional presence without the budget for a classic shoot.

Conclusion

Showing clothing on an AI model is technically mature today and delivers results that are hard to tell apart from real shoot photos. For many online shops it is now the first choice when it comes to product photos.

Would you like to test a product? Write to us and we will show you what is possible.