Having an AI influencer created: costs, possibilities and how it really works

Virtual influencers are no longer a niche phenomenon. Brands such as Samsung, Prada and Calvin Klein have already worked with AI-generated characters. But what does an AI influencer actually cost, and is it worth it for smaller brands too?

What is an AI influencer?

An AI influencer is a fully digitally created character that appears on social media like a real person. It has a consistent appearance and a personality of its own, and can be shown in almost any situation and environment. The decisive difference from a real influencer: it is always available, causes no travel costs and never gets caught up in a scandal.

How is an AI influencer created?

At Trickhouse the process starts with a briefing. Together we discuss what the character should look like, which personality it should embody and which target group it is meant for. After that we create first test images for approval. Once approved, the character can be produced in all the formats you want – single images, series or animated content.

What does an AI influencer cost?

The costs depend on the scope. Creating the character once is significantly cheaper than a classic model shoot. The ongoing costs for new content are also lower because no shoot has to be organised. We discuss concrete prices individually, depending on your requirements.

Which brands is it worthwhile for?

An AI influencer is particularly interesting for brands that regularly need new content but lack the capacity for elaborate shoots. For niche products or international campaigns that need a consistent look across different markets, an AI influencer is also a strong solution.

What can an AI influencer not do?

Authenticity is still an issue. Anyone who relies on real personal stories and closeness to the community will achieve better results with a real influencer. An AI influencer is not a replacement for real brand communication but a complement to it.

Conclusion

AI influencers are no longer a vision of the future. Today they are a practical and economical option for brands that need scalable, consistent content. At Trickhouse we help you develop and use your own AI influencer.

Would you like to have an AI influencer created for your brand? Write to us.