
Many of our customers ask us what the process behind an AI model actually looks like. What happens between the first briefing and the finished image? We take you behind the scenes and show the complete process from start to finish.
Step 1: The Briefing
Everything begins with a clear briefing. What should the model wear? In what environment should it be photographed? What mood should the image have? The more precise the briefing, the better the result. We work with a structured briefing form that captures all relevant information, from the desired posture to the lighting to the background.
Step 2: Model Selection
Either the customer chooses an existing AI model from our portfolio, or we create a new one based on reference photos. For a new model, the process begins with the creation of the digital character. Depending on complexity, this takes between a few hours and a day.
Step 3: Production
Once the model and briefing are set, the actual production begins. We generate the images using state-of-the-art AI technology and refine them through multiple steps. Lighting, perspective, background and details are optimized until the result matches the briefing.
Step 4: Quality Control
Every image goes through manual quality control. We check whether all details are correct, whether the product is displayed accurately, and whether the overall aesthetic matches the desired look. Errors that AI systems occasionally produce, such as incorrect fingers or unnatural proportions, are corrected in this step.
Step 5: Post-Production
After quality control, the images are post-processed. Colors are optimized, contrasts adjusted, and the overall image brought to the desired look. The result is a professional-looking photo that can be used directly for an online shop, social media, or campaigns.
Step 6: Delivery
The finished images are delivered in the desired resolution and formats. Typically, the entire process from briefing to delivery takes under 48 hours. For larger projects, we discuss the timeline individually.
What Makes the Difference?
The quality of an AI model photo hinges on the care taken in every single step. Automatically generated images without manual quality control and post-production often don't look convincing. At Trickhouse, every image is a handpicked result that has gone through multiple quality stages.
Conclusion
48 hours from briefing to finished image sounds fast. It is. But behind it lies a careful process that ensures the result is professional and convincing.
Want to try it yourself? Get in touch and we'll get started together.